What is your Big, Hairy Audacious Goal for 2010?

Bill Evans, an NGA board member and well-known man in the industry, has decided to run 56 miles for his 56th birthday. Bill has created a web site so that others can follow his progress - on it he describes what he's doing to train, how he's keeping himself healthy, and why he's decided to run his age. He describes his goal this way:

56 miles in one day. Two marathons in a row, plus a few extra miles to round up to my age. I call it my Big, Hairy Audacious Goal (BHAG) for 2010.

We may not all have the time (or desire) to train to run a marathon by the end of 2010, but we can admire Bill's committment and dedication to his goal. How different would our industry be if we all committed to our businesses half as much as Bill has committed to running?

The year is almost half over, but it's not too late to set a goal for 2010. What's your business's Big, Hairy Audacious Goal for 2010 and beyond?