Monday, October 18, 2010

What is Your Online Reputation?

About once a week or so I visit Marketing Pilgrim to see what's going on in the world of online marketing and social media. The site has a blog-like style that offers up news, rumors, and the bloggers thoughts on anything related to internet marketing and advertising.

This week an entry by Marketing Pilgrim founder Andy Beal caught my eye: Study: 64% of CEOs Not Bothering With Social Media Engagement.  Beal is discussing the findings of a study of 50 top CEOs and how they use Social Media. As the title suggests, 64% are not engaged through company web sties or in social media and only 16% have a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).

Maybe these CEOs have crack marketing teams that take care of their online marketing and reputation, but I'm surprised that company leaders (even of world-class companies) wouldn't want to be involved and aware of what people are saying online.

This got me thinking about the glass and window and door industries.  As individual businesses, are we aware of what people are saying about us? Are we communicating with potential customers online?

The NGA and WDDA are partnered with Marketing Pilgirm to offer all members an exclusive discount on all SEO Audits conducted during 2010. Marketing Pilgrim can help your customers find your business on Google, increase your web site ranking, and boost your web presence today.

Even if you don't have the time or resources for an audit, social media sites and some blogs (like this one) are free to use and are a great way to reach customers and others in the industry.  Get started today and get involved with your online community.

Alyssa Kirkman
Sr. Manager, Association Services

No comments: