How are you ensuring that customers will think of you first when the economy rebounds?

The reports are still everywhere – business is down and there is no clear indication of when the glass and window and door industries will rebound. It’s easy to get despondent as we all wonder where the next job will come from, but the best thing for your business is to plan for the future.

With today’s technology, you can find inexpensive ways to connect with potential customers. Do you replace or repair windshields? Join Twitter and search for people discussing windshields and tweet with them. Are you a business trying to reach a new customer base? Create a Facebook fan page and invite people from your area to join. Would your business benefit from a wider range of business connections? Join LinkedIn, and start networking.

In this day and age, if a customer is trying to find a business, they run a search online. 82% of all new customers use search engines to look for businesses. Make sure that your website is up-to-date and easy to navigate, so that when they find you, they will have all of the information they need.

The NGA and WDDA have partnered with the online reputation management experts at Marketing Pilgrim to provide members a discount on an exclusive analysis and audit that can help you build your online presence. Marketing Pilgrim, and other companies nationwide, offer services so that you can market your business online as you plan for a brighter future.

How are you ensuring that customers will think of you first when the economy rebounds?

Alyssa Kirkman
Sr. Manager