Price Shoppers

Over the recent difficult economic times, business owners have heard employees say that price is the only way we can get our customers to buy from us. This is not the case. We find that customers are willing to buy from us, and that price is not the main motivation.

There are a lot of angles that can be taken here, but in general, customers are looking for more than just price. We are all customers, and have some basic needs as we are looking at where to purchase products and services. A few of these are:

• Peace of mind
• Comfort
• Convenience
• Safety

Indeed, price is a factor, but there are these other factors that really prove a more positive experience for your customer. If they feel that peace of mind, comfort, convenience, and safety, they will be more likely to buy from you because they trust you. Trust outweighs price in most cases because customers are willing to pay more if they are comfortable. Price is only an excuse, not a reality for slower business!

Mitch Wasden
Executive Sales Trainer
ContactPoint: NGA WDDA