Creative Marketing for Small Businesses

I just read an article in Fast Company that got my attention: Creative Marketing for Mom and Pop Shops. 

Effective branding and communication does not need to cost a gazillion dollars. It does, however, require a whole lot of creative thinking, great storytelling skills, and, of course, you’ve got to be doing a great job and offering impeccable service. With that in mind, here are three real examples of businesses that found creative solutions to their marketing problems.

No matter the size of your business, the glass and window & door industries have felt the impact of the economy over the last couple of years.  Have you changed your marketing strategy to creatively engage your customer base?

The NGA and WDDA would like to help you engage your potential customers.  We've partnered with three companies that can help you get the word out about your business (and you get a discount if you're a member):

• Champion Management NGA WDDA
  Are you reaching your customers, and potential customers, in the most cost-efficient manner?  Are you pouring marketing dollars into advertising that may not be delivering enough bang for your buck? Champion Management has public relations services that can help you find your customers.
• LocalBasix NGA WDDA
  LocalBasix consults with small and medium businesses to help them learn, understand, and navigate the quickly changing world of internet marketing. LocalBasix is prepared to train and empower your business by giving you insights into search marketing, social media, blogging, mobile and more.
• Marketing Pilgrim NGA WDDA
  Can your customers find your business on Google? Are your competitors number one on Google, while your site languishes on the fifth page of results? Marketing Pilgrim can help you boost your web presence today with expert online reputation management.

Already have a creative strategy?  Let us know what you're doing!