Monday, June 27, 2011

The Value of Earned Media

Are you reaching your customers, and potential customers, in the most cost-efficient manner?  Are you pouring marketing dollars into advertising that may not be delivering enough bang for your buck? The NGA and WDDA understand the value of "earned media" -- favorable publicity generated by non-advertising such as public relations.

Champion Management - a partner of the NGA and WDDA - specializes in providing marketing and PR support to small- and mid-sized businesses that need outside expertise to support new product/service launches, lead generation, increased awareness and/or improved branding/image with contractors or the consumer public.  
We offer a package of services exclusively for members - tailored to the specific needs of glass and window & door companies.  Champion can also customize services to address your unique market challenges, starting with a comprehensive strategic assessment of your marketing/public relations approach.  Those services will be discounted at least 25% for members.
Contact me to get started today. Be sure to tell me you are an NGA or WDDA member to secure the special rate.
Ladd Biro
Champion Management WDDA NGA
Ladd Biro is president of Champion Management LLC, a leading marketing and public relations agency.  For more information about the NGA’s new PR services offered through Champion, please email or call 972.724.3039.

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